Circana Announces Its 2026 Consumer Electronics and Home Electronics Industry Performance Award Winners
Circana recognizes the outstanding achievements of today’s leading consumer technology brands across North America with its 10th annual awards
CHICAGO], Jan. 05, 2026 (GLOBE NEWSWIRE) -- LAS VEGAS — Jan. 5, 2026 — Circana, LLC today announced the winners of its 2026 Consumer Electronics and Home Electronics Industry Performance Awards. The 10th annual awards program, aligned with the annual Consumer Electronics Show (CES), celebrates brand leaders in the consumer technology industry based on top increase in market share in North America; fastest-turning brand per item in the U.S., Canada and Mexico; and top e-commerce market share gain. New this year is the addition of several home electronics awards recognizing the areas of home environment, home comfort, and floor care.
“The electronics industry represents the pinnacle of innovation, and we’re proud to recognize the companies delivering the innovation and value that matter most to today’s consumers,” said Brad van Dillen, president, Global Hardlines at Circana. “This year’s award winners are driving growth and shaping the future of the industry as we look toward 2026. Congratulations to all the winners!”
2026 Consumer Electronics Industry Performance Awards
Top Increase in Market Share – North America
| Category | Winner |
| TVs | TCL |
| Notebook PCs | Lenovo |
| Gaming PCs (Notebooks & Desktops) | ASUS |
| Open Ear Headphones | JLab Audio |
| Mesh Routers | Starlink |
| Inkjet & Laser Printers | Brother |
| Mobile Phone Cases | ZAGG |
| Drones | Snaptain |
Source: Circana, Retail Tracking Service, U.S., Canada, Mexico, 12 months ending October 2025.
Fastest-Turning Brand Per Item
| Category | U.S. Winner | Canada Winner | Mexico Winner |
| Fitness Trackers | Whoop | Fitbit | Samsung |
| Gaming Accessories | Logitech | Razer | Stf |
| BT Speakers (SAS excluding WiFi compatible) | Turtlebox | Soundcore | Mobo |
Source: Circana, Store-Level Enabled Retail Tracking, U.S., Canada, Mexico dollar/peso sales, 3 months ending October 2025.
Based on weighted dollar/peso velocity per item for brands with distribution in retailers that represent at least 10% of Circana tracked CE sales.
U.S. Top Online Dollar Share
| Category | Winner |
| Open Ear Headphones | Bose |
Source: Circana, Retail Tracking Service, U.S. dollar share, 12 months ending October 2025.
U.S. Emerging Leader
| Category | Winner |
| Gaming PCs (Notebooks & Desktops) | Cooler Master Co. |
| Mobile Phone Cases | Velvet Caviar |
| Total Digital Imaging | Aura |
| Fitness Trackers | Ultrahuman |
Source: Circana, Retail Tracking Service, U.S. dollar sales, 12 months ending October 2025.
Based on brands with between $10M and $100M in sales this year in the U.S.
2026 Home Electronics Industry Performance Awards
Top Increase in Market Share
| Category | U.S. Winner | Canada Winner | Mexico Winner |
| Home Comfort | Dreo | Shark | OmniBreeze |
| Floor Care | Shark | Shark | Samsung |
Source: Circana, Retail Tracking Service, U.S., Canada, Mexico, 12 months ending October 2025.
U.S. Emerging Leader
| Category | Winner |
| Home Environment | Ruby Horsepower |
Source: Circana, Retail Tracking Service, U.S. dollar sales, 12 months ending October 2025.
Based on brands with between $10M and $100M in sales this year in the U.S.
About Circana
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
Janine Marshall Circana 5166252356 janine.marshall@circana.com
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